The scope of work included replacing existing streetlight and traffic signal infrastructure with new decorative infrastructure designed to identify and create visual points of interest that highlight and activate the Baldwin Park community. The aesthetic features of the new infrastructure also served as a catalyst to stimulate existing commercial centers within Downtown Baldwin Park. The goal was for the city to be recognized as a community of a well-planned neighborhood and to be aesthetically pleasing with physical characteristics that act as the cornerstone for developing streetscape beautification guidelines.
Branding for the Downtown Beautification Project included streetscape enhancements and decorative poles designed to tie-in with the new infrastructure including, but not limited to, decorative pavement in the parkway and crosswalks, entry monument signs in the center medians and installation of a public art centerpiece on Ramona Boulevard.